A holiday tradition! Deloitte’s National Retail Transformation team conducts an annual survey to gauge consumer sentiment before the holiday season. Insights are used to drive business to Deloitte’s consultancy offering and showcase its expertise. By building on strong art direction year-over-year we created a holiday ‘mini-brand’ that was powerful enough to continually grab attention in the market. The flexible design fit both print and digital channels; playful illustrations, a classic colour palette, and topical iconography evoke excitement for the season and create a welcoming, clean style.