A portal to progress. Deloitte wanted to advertise their latest report on AI adoption in businesses. For many, AI can feel like a black hole of uncertainty and we wanted to show it as a portal to what’s next. The colourful tunnel softly curving through space, paired with calm voiceover and a script that connects the technology to humans allows the viewer to take a breath and enjoy the journey that ends with insights they can use to power their future.
Credits
-
Kevin Calaguiro
Art Director/Director
-
-
Mo Ah-Sue
Creative Director
-
Jayson Chan
ACD Media
-
Andy Gale
ACD Copy
-
Emily Castrechino
Copywriter
-
Yoho Yue
Animator
-
Ambrose Yu
Sound design