How do you describe a feeling? For this multi-platform campaign, the client wanted to represent an emotion, trust – a definite challenge. My solution was to develop a visually intriguing yet abstract object that connects two people as they reach out for connection. Unique colour palettes, custom photography, and bespoke animation fleshed out an attention-grabbing yet easily understood visual metaphor.
This campaign won a 2021 Award of Merit from the RGD In-House Awards, and was named runner-up for Best Brand Campaign at the 2020 Deloitte Green Globes.
Website
Social
Video collection
The Deloitte Global team had created a collection of trust inspired videos. We adapted their videos to work with our branding by creating custom opening and closing blocks.