Climate change requires a bold change of perspective. Deloitte needed to implore its clients – often the worst offenders when it comes to climate change – to move faster and more urgently on climate. This multi-platform campaign and firm-wide initiative literally flipped the script on Deloitte’s circle brand: cutting a circle out of an image was a brand no-no but pushing the brand outside its standards made the campaign visually stand out in market. It was also an elegant metaphor: tackling climate change requires a perspective shift, and Deloitte showed that it was leading this revolution.

Awards | Award of Merit (campaign) and Award of Distinction (Electrification video) at the 2021 and 2024 RGD In-House Awards, respectively.