Unequal pay shatters the image of wholeness. Deloitte’s Visual Analytics team needed to get their clients to pay attention to a huge and urgent issue: overall, women are still paid 33% less than men. What better way to represent the ugly reality of women’s paycheques being short-changed, than with the image of money being split? The eye-grabbing and fractured visuals show that true wholeness in an organization cannot be achieved until this difference in pay is rectified.
Credits
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Art Direction/Design
Kevin Calaguiro
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Creative advisor
Emily Emond